Information is just information until it’s actionable
Adam Istas
Science Writer
DIA
he proliferation of digital health applications—and their potential service to clinical and real world research—has led biopharmaceutical companies and device manufacturers to embrace these new technologies in a variety of ways for a variety of purposes. From streamlining clinical trial processes such as patient recruitment and informed consent, to obtaining real world data (RWD) in support of regulatory submissions and value dossiers, a number of innovative applications of digital health tools have emerged over the past decade. While some have been successful (and others less so), their collective experiences and continued advances in technology offer both learnings and warning signs for healthcare product manufacturers looking to address challenges and engage with patients through digital tools. Most encouragingly, these experiences help illuminate the consensus that patient-centered design and usability are critical components for success in any digital health initiative. The following is intended to help promote a better understanding of how patient-centered principles should be at the core of a digital health program.
1 – The solution must address an unmet need
2 – Information is just information until it’s actionable
3 – One size doesn’t fit all
4 – Behavior change is difficult
Despite continued advances in portable, smart technology, digital health can no longer be considered a shiny new object. The potential of digital health tools to improve the delivery of care and contribute to clinical and real world research is unmatched. However, companies entering this space to assist in clinical development or evidence generation must ensure a mindful, patient-centered approach when designing and implementing these initiatives. It is end-user adoption and continued utilization, after all, that will ultimately determine whether the tool is a success or a failure.